The people behind AIRR: the board

Every member of the AIRR Board has extensive hands-

on experience in the rural industry, and their combined

know-how covers every aspect of running a profitable

rural business. This vast expertise underpins both AIRR’s success and our genuine understanding of our

customers’ needs.

Peter Law
Managing Director
AIRR was formed in January 2006 by Peter Law, a

well-known and respected identity in rural Victoria

with a 30-plus-year career in rural retailing under

his belt. Having begun his career in 1977 as Branch

Accountant with Australian Estates, he established

his own small rural merchandise business, RDL Rural

Supplies, in Shepparton (Vic) in 1981. Peter grew

that business into a leading supplier of rural

merchandise in Victoria and southern NSW before

selling it to Gippsland & Northern, which eventually

became part of a large national organisation.

Leaving there in March 2005, Peter put plans in

place to support independent rural retailers through

group buying power — but without franchise costs

or obligations. The result, Australian Independent

Rural Retailers Pty Ltd, opened for business on

1 January 2006.

Peter Cox
Chairman
Peter is a director of Peter M. Cox & Associates. He brings to AIRR over 15 years of experience in training and consulting to the rural merchandising industry. In addition to this, Peter writes for many of the industries leading publications.