AIRR Board Members

The people behind AIRR: the board

The AIRR board has the perfect mix of rural industry experience and business acumen. Their combined know-how covers every aspect of running a profitable rural business. This vast expertise underpins both AIRR’s success and our genuine understanding of our
customers’ needs.

Peter Law

Managing Director

AIRR was formed in January 2006 by Peter Law, a well-known and respected identity in rural Victoria
with a 30-plus-year career in rural retailing under his belt.

Having begun his career in 1977 as Branch Accountant with Australian Estates, he established
his own small rural merchandise business, RDL Rural Supplies, in Shepparton (Vic) in 1981. Peter grew that business into a leading supplier of rural merchandise in Victoria and southern NSW before
selling it to Gippsland & Northern, which eventually became part of a large national organisation.

Leaving there in March 2005, Peter put plans in place to support independent rural retailers through
group buying power — but without franchise costs or obligations. The result, Australian Independent
Rural Retailers Pty Ltd, opened for business on 1 January 2006.

Craig Farrow

Chairman

Craig is a Chartered Accountant with significant experience in strategy and corporate governance, acting as board adviser across a wide range of sectors.

In 1999, Craig was awarded the Institute of Chartered Accountants’ National President’s Prize for services to the profession and in 2006 received the inaugural ICAA SA Award for services to the accounting profession.

Craig was a founding director of M2 Telecommunications which is now a successful listed public company with a market capitalisation in excess of $250 million, and has been Chairman of M2 since 2006.

A key foundation of Craigs accounting practice has always been services to the agribusiness sector, with his experience covering rural merchandise, grain trading, farm machinery, agribusiness consultancy and a wide range of farming enterprises.

Glen Pearsall

Director

Glen has a Masters degree in Marketing and is currently a director of Channel Marketing Decisions (CMD). CMD assists organisations to have a more effective strategy for accessing and selling to their customers. CMD specialises in third party channel relationships, which is consistent with AIRR’s member and customer model.

Glen is also currently the President of Cycle Sport Victoria (CSV), which iand has been a past board member of Riverbank Albury.

Glen’s brings to the AIRR board a wealth of marketing experience, strong analytical skills and significant commercial experience.

James Demetriou

Director

James brings many years of senior executive, project management, high level education, legal and corporate advisory knowledge to the board. James has practised for many years as a corporate advisor in mergers and acquisitions and also practised as a senior lawyer at firms practising in commercial, banking, cross border international and sports law. James has experience and currently serves on other boards and provides mentoring services.

Lachlan Cox

Director

Lachlan brings to AIRR a very broad range of experience across a wide range of sectors. He has/is been involved in the mechanical, transport, mining, drilling, primary production, building, aquaculture and rural merchandise industries throughout his career.

This experience has gained Lachlan extensive experience in business planning, business analysis, budgeting, financial reporting, KPI management and staff liaison.

Lachlan was the founding director of AIRR Member Cox Rural Northern Pty Ltd which is a very successful rural merchandise business in the mid-north of South Australia.

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MAGAZINE

Autumn 2013 Edition

THE AIRR
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