airr about us

Making Independence

AIRR was developed to support independent retail stores compete against their corporate or franchise competitors. AIRR is fundamentally a member based buying and marketing group who stock and supply Independent Rural Merchandise and Pet & Produce stores with their products to on sell to end-users. The need for independents to align to an effective group has never been more necessary than today.

The only true national purchasing and service advantage for independents

With a network of 8 warehouses nationally and stocking approximately 8,000 product lines, AIRR is truly your one stop distributor. Our customers don’t have to worry about MOQs or having too much capital tied in stock. Our customers – the ever-growing and healthy independent, can buy 1 of anything anytime, anywhere. You can increase your range, whilst lowering your investment in inventory. AIRR does the investing in and carrying of stock for you.

Joining AIRR is the only true way to experience the benefits we offer. This value is realised from day 1 of becoming a member, but the true worth is measured over many years. Only our members get to experience how truly great we buy, sell, promote and support.

Spend more time selling!

With AIRR, you have access to almost 100,000 products from more than 650 suppliers at the national or group price. This list burgeons by the week – please keep track! All of these products are able to be charged onto AIRR’s account and will be part of your single monthly statement. That’s right, access to just about everything you could possibly need or want from 1 group on 1 account. No longer do you need to administer over 100 different accounts. Being an AIRR member or customer means you automatically have an account with all of our suppliers. Your orders are simply charged back to your AIRR account and shipped directly to you from the supplier.

The people behind AIRR:
the board

The AIRR board has the perfect mix of rural industry experience and business acumen. Their combined know-how covers every aspect of running a profitable rural business. This vast expertise underpins both AIRR’s success and our genuine understanding of our customers’ needs.

peter law

Peter Law

Managing Director

AIRR was formed in January 2006 by Peter Law, a well-known and respected identity in rural Victoria with a 30-plus-year career in rural retailing under his belt.

Having begun his career in 1977 as Branch Accountant with Australian Estates, he established his own small rural merchandise business, RDL Rural Supplies, in Shepparton (Vic) in 1981. Peter grew that business into a leading supplier of rural merchandise in Victoria and southern NSW before selling it to Gippsland & Northern, which eventually became part of a large national organisation.

Leaving there in March 2005, Peter put plans in place to support independent rural retailers through group buying power but without franchise costs or obligations. The result, Australian Independent Rural Retailers Pty Ltd, opened for business on 1 January 2006.

craig farrow

Craig Farrow


Craig is a Chartered Accountant with significant experience in strategy and corporate governance, acting as board adviser across a wide range of sectors.

In 1999, Craig was awarded the Institute of Chartered Accountants National President’s Prize for services to the profession and in 2006 received the inaugural ICAA SA Award for services to the accounting profession.

In 2012 Craig was National President of the Institute of Chartered Accountants in Australia, and from late 2012 through to early 2014 was Executive Chair of the successful CAANZ merger project. Craig was a founding director of M2 Telecommunications and Chairman from 2006 to 2016. He is currently Chairman of Bulletproof Group Ltd (ASX:BPF).

A key foundation of Craig’s accounting practice has always been services to the agribusiness sector, with his experience covering rural merchandise, grain trading, farm machinery, agribusiness consultancy and a wide range of farming enterprises.

glen pearsall

Glen Pearsall


Glen has a Masters degree in Marketing and is currently a director of Channel Marketing Decisions (CMD). CMD assists organisations to have a more effective strategy for accessing and selling to their customers. CMD specialises in third party channel relationships, which is consistent with AIRR’s member and customer model.

Glen is also currently the President of Cycle Sport Victoria (CSV), who has been a past board member of Riverbank Albury.

Glen brings to the AIRR board a wealth of marketing experience, strong analytical skills and significant commercial experience.


lachy cox

Lachlan Cox


Lachlan brings to AIRR a very broad range of experience across a wide range of sectors. He has/is been involved in the mechanical, transport, mining, drilling, primary production, building, aquaculture and rural merchandise industries throughout his career.

This experience has gained Lachlan extensive experience in business planning, business analysis, budgeting, financial reporting, KPI management and staff liaison.

Lachlan was the founding director of AIRR Member Cox Rural Northern Pty Ltd which is a very successful rural merchandise business in the mid-north of South Australia.

Graeme Jolly

Graeme Jolly


Graeme is a Chartered Accountant and Graduate Member, Australian Institute of Company Directors.  He recently retired after having held senior Finance Executive roles for 30 years, following ten years at Deloittes in the areas of audit and taxation.

Graeme was Chief Financial Officer of the Convenience Store Division of Finemore Holdings Limited for ten years, providing him experience in retailing across a chain of 52 convenience stores in four states of Australia.  Graeme previously served on the Board of Goulburn Valley Health for ten years and was Chair of the Audit Committee for six years.  He is currently a member of the Audit and Risk Management Committee, Greater Shepparton City Council.

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