Marketing & Communications Specialist

Western Suburbs, Melbourne VIC

Full time

AIRR is a national buying, marketing and distribution group that supports independently-owned retailers (members) within the rural, pet and equine industries nationwide. We own, manage & drive several retail and private label brands of significance across both B2C & B2B, including the national network of AIRR and Tuckers independent member stores. We also own a growing network of our own retail stores, which also carry their own brand of which we manage and market.

About the opportunity:

We are excited to offer an excellent opportunity for an experienced Marketing Comms Specialist to join our team on a permanent full-time basis.

As a key member of our marketing team based onsite at our Melbourne office & distribution centre located in the western suburbs, you will play a pivotal role in driving brand, marketing campaigns, and communication strategies for all our brands.

With a particular sales-driven and commercial focus, this exciting opportunity is perfect if you are looking for a position that encompasses various marketing disciplines from print, retail, social to email marketing, with a particularly strong focus on the consumer via ecommerce, national retail brands and our own network of retail stores.


  • Implement marketing and communication strategies to promote our private-label brands and retail stores across various platforms
  • Ecommerce monitoring and campaign execution for AIRR and Tuckers and our retails stores, assist in marketing via consumer websites, social platforms and email
  • Drive private label brand promotion and activation through retail stores
  • Be a key marketing touchpoint for member stores and retail stores nationally
  • Social media updating (content and promotions) and campaign monitoring
  • Web upkeep and improvements across all company websites
  • Content creation and activation across all marketing platforms
  • Assist in special projects across the business, working closely with the entire marketing team
  • Develop and implement end-to-end marketing plans for product launches as well as assist with internal marketing events
  • Conduct research on new products and identify product gaps in the market
  • Build strong relationships with internal stakeholders, ensuring collaboration across all functions of our business

About you:

To be successful in this position you will require:

  • A bachelor’s degree in Marketing or Communications or equivalent qualification with a minimum of 3 years experience
  • Proven proactive approach and an eye for process improvement.
  • Initiative, drive, and passion – lead change & collaborate within a supportive team environment
  • Possess a high level of attention to detail, especially working when scheduling communications to multiple audiences
  • A team player with a proven track record who enjoys the commercial elements of marketing and exposure to various marketing disciplines

We invest in our staff to ensure everyone who joins AIRR is set up to succeed, from training and conferences to industry experts well within your reach offering support and guidance. When you join the AIRR team, you have the backing of an iconic Australian agricultural brand and a team of passionate individuals supporting and challenging you on your journey.

If you are ready to grow your career & are interested in this role with AIRR please visit the Careers page by clicking here

Please note, applications may be shortlisted as they are received.